Chris Morgan Founder & CEO with Nice Beverage Co. THC Drinks

Chris Morgan | Founder & CEO of Nice Beverage Co.

Chris Morgan is an entrepreneur and cannabis industry professional from Rhode Island who has built his career at the intersection of cannabis, consumer products, and brand development. As the Founder and CEO of Nice Beverage Co. Chris is leading one of the Northeast's emerging THC beverage brands, focused on creating fast-acting, zero-calorie hemp-derived THC seltzers designed as a modern alternative to alcohol.

Before launching Nice, Chris gained experience throughout multiple sectors of the cannabis industry, including consulting for cannabis businesses, working with CBD retail operations, and navigating both the legacy and regulated markets. Those experiences gave him firsthand insight into the industry's challenges and helped shape his vision for bringing cannabis products to a broader consumer audience.

Founded in Rhode Island, Nice Beverage Co. was built around a simple idea, create a premium social beverage that delivers a consistent, approachable cannabis experience without the calories, sugar, or hangover often associated with alcohol. The company's lineup features fast-acting 5mg hemp-derived THC sparkling beverages made with all-natural flavors and marketed toward adults seeking a different kind of social experience.

Chris has become an outspoken advocate for the rapidly growing hemp beverage industry, explaining how the 2018 Farm Bill created new opportunities for federally compliant hemp-derived THC beverages to reach mainstream retail outlets such as liquor stores, restaurants, bars, and entertainment venues. He has also participated in regulatory discussions surrounding hemp beverage policy in Rhode Island while advocating for fair, practical regulations that support responsible industry growth.

Under Chris's leadership, Nice has expanded quickly through grassroots marketing, strategic partnerships, and event activations across the Northeast. The company has sponsored major entertainment events including the EDM Music Awards in Miami, collaborated with Backstage Barstool, expanded distribution throughout Rhode Island, and continues to grow its presence in retail stores while building a lifestyle brand centered around what the company calls "The Nice Life."

Chris's passion for entrepreneurship, branding, and cannabis innovation continues to position Nice Beverage Co. as part of the next generation of cannabis consumer products, helping introduce THC beverages to new audiences while reshaping the future of social drinking.