Episode: 056 - Chris Morgan with Nice Beverage Co. THC Drinks

The High Ya Doin Show - Season 3, Episode: 056 8/2/2026

Episode: 056 - The Future of THC Beverages with Chris Morgan | Nice Beverage Co.

This week on The High Ya Doin Show, we sit down with Chris Morgan, founder of Nice Beverage Co., to explore one of the fastest-growing segments of the cannabis industry—THC-infused beverages.

Chris shares his journey from Rhode Island's legacy cannabis market into the regulated industry, discussing his experience consulting for cannabis businesses, operating a CBD store, and ultimately launching Nice, a zero-calorie, fast-acting THC-infused seltzer designed to offer consumers a refreshing alternative to alcohol.

The conversation dives into how the 2018 Farm Bill created new opportunities for hemp-derived THC products, allowing brands like Nice to reach liquor stores, bars, restaurants, and mainstream retailers without many of the obstacles faced by traditional dispensary products.

We also discuss the changing landscape of cannabis and alcohol, the growing popularity of THC beverages among younger consumers, the financial realities of the cannabis industry, and why many believe infused drinks are poised to become one of the biggest trends in the years ahead.

Chris also gives viewers an inside look at Nice Beverage Co.'s expansion plans, major partnerships—including Backstage Barstool and the EDM Music Awards and what's next for the rapidly growing brand. If you're interested in cannabis entrepreneurship, emerging consumer trends, or the future of infused beverages, this is an episode you won't want to miss.